This has been confirmed by Eunkyung and Korean fans that Liyin recently filmed a commercial with SHINee and f(x) over the summer.

This will be SHINee's first endorsement in China. The commercial should be released in September.

The label is called Eithtoo (爱居兔), and the fashion line is exercise/sports clothes like Nike or Adidas. The fashion line should be called H2. There hasn't been much information about the label yet, but stores for the label are expected to open simultaneously in China in early September.

Seems like they have already started previewing their fashion line and their stores. You can see pictures of their products and their store interiors here at weibo *do note that you have to have a weibo account to access*

Source: Baidu
Written by: Wendy @ Chocolyn
Credit: Chocolyn - Zhang Li Yin International
Shared / Reuploaded: breadstiicks@affxtion.com
Reposting only permitted with full credits

[NEWS] Kwang Hee:" although krystal is 'cold' , she still treat me well' is a illusion?

"ZE:A's Kwanghee confesses his admiration for f(x)'s Krystal"

On KBS 2TV "Happy Bus Day" which was brodcasted on the 30th, Kwanghee was asked who he has a crush on among all of the girl groups. He replied: "I've only confessed among ZE:A members, but the person whom i had a crush on did know about it". After the confession that it was someone from f(x), he immediately boasted his special love for Krystal.

He said: "Although we go to the same salon, we have no idea how to contact each other and it's fate that we can meet each other at the salon. Although the way Krystal speaks is very 'cold', I still think she treats me well" while showing off their 'fate'. Then Dongjun of ZE:A immediately retorted that it was Kwanghee's illusion, and exposed that Kwanghee was always waiting for a chance at the salon to meet Krystal and that the so-called fate was actually not true.

Because of what Dongjun exposed, Kwanghee's face turned red, unable to hide his embarrassment. Kwanghee then left a message to Krystal saying "Sorry for mentioning you on the show, I'm sorry. The next time we meet, I'm sure it will be very awkward."


Source: Baidu f(x), www.f-xchina.net
Reuploaded by: breadstiicks@affxtion.com
Translated by: breadstiicks@affxtion.com[/center]

[NEWS] F(x) member Sulli and Krystal's sexy side-by-side pose

Girl group <<F(x)>> members Sulli, Krystal, and Victoria reveals a mature bodyline in Calvin Klein's X jeans photoshoot. 

These modern style Calvin Klein jeans emit a sexy atmosphere with the 3 fx members showing off their youthfulness and loveliness, adding to the fashionable denim jeans. 


Netizens left comments saying "The f(x) girls have all grown up!", "They have charisma", and "Whatever they do is pretty".


Source: eToday
Translator: Francis
Credit&Shared By: Francis@ aff(x)tion forums

[NEWS] Wonder Girl's Sunye's delicious skin flakes

Wonder Girls‘ leader Sunye has tweeted about her latest trouble: Eczema!

On the 30th, she wrote, “Ah… my eczema has returned ㅠㅠㅠㅠ Not only that but on my face!!!”

Concerned fans tweeted back, “Don’t get stressed and rest up,” and, “Make sure to wash your face diligently and apply makeup carefully.”

Source: newsen
Translation: kpoplive

[PICTURES] ga-in dazed

Source:DAZED

Eunjung left unpaid for Coffee House

Core Contents Media is now taking to the media after the broadcasters of "Coffee House" are refusing to pay and give salary to Core Contents Media.


Core Contents Media said on the 30th, "The broadcasters has an infamous list of errors with it, one of which includes accrued salaries amongst the other broadcasters. If it's not set straight, we'll be taking legal action," he said.


According to Core Contents Media, after the drama TV series "Coffee House" ended last month, the situation has been accrued and unpaid salaries towards Core Contents Media and their actors in the drama.


"During the press conferences, they would pay the older and bigger actors their salary first and not pay anybody from Core Contents Media. At the end of the day, everyone had their salary except us," they claimed.


"We already announced we'd give them two months after the broadcast ended to pay us, but it's already been a month since it's aired on TV and we're unpaid. The broadcasters have an infamous and unpleasant list of traits wrong with them and this just adds to it."




***
source: http://news.nate.com/view/20100830n26758
cr: nathaniel (trans) @ diadem + tiaradiadem

[TRANS] F(x) Chuncheon Opening Ceremony of the World Athletic Conference

Translation:

"F(x) Chuncheon Opening Ceremony of the World Athletic Conference"

"Performing venue: Chuncheon; tickets were free. People were given towels, food and drinks inside. It was raining, so rain clothes were given. F(x) was the 4th to peform, the previous 3 were: MBLAQ, CN Blue and Girl's Day. The entire show, there was the Brown Eyed Girls; they looked like the ambassadors. F(x)'s popularity was the highest among the girl groups performing that day. F(x)'s performance was met with loud cheers from both male and female fans. They first performed NU ABO with great stage presence. Once NU ABO finished, the MC began to interview them, asking who among the 4 is the prettiest. The 4 of them just stood there, heads down, smiling shyly looking at each other. No one stepped forward. The fans below, then, shouted. Most of the loud cheers were for Victoria and Sulli as the prettiest. Seeing the atmosphere was very good, the girls proceeded to perform Mr. Boogie. Luna once again showed her great vocals, wowing alot of fans.

Chuncheon was met with heavy rain. F(x) performed in the rain, all soaked wet, but the live performance was still very impressive. Despite the weather conditions, they still sang live. Luna's vocals was still the same, as good as before. Sulli's voice seemed like it's improving a lot. In Korea, Victoria's popularity is the highest, a lot of korean fans thinks that Vic is a goddess. Not only do the fans of F(x) think that way, even other fan club fans are thinking that way. Other fanclubs fans think that Victoria and Sulli are the prettiest, even jokingly saying they look like mother and daughter. Whatever it is, yesterday's performance was a success, although it's not perfect in the bad weather condition, but it proved F(x)'s ability as a whole."

Credits: www.sullichina.com, baidu
Reuploader: Shared by Siopao @ Affxtion.com
Translation: breadstiicks @ Affxtion.com